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This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. He teaches design thinking and consumer behaviour to postgraduate (PGP) students of IIM Lucknow. Introduction to Strategic Marketing, Creating and Communicating Value. Programme Content. Want to Master Certification Courses & Training Online? Marketing Management in the World of High Technologies and Innovation 3. Most of the marketing courses have an applied orientation and attempt to replicate global and Indian market realities and real life experiences in the class room through faculty lectures, guest lectures, cases and field projects. Term V offers electives like product and brand management, sales and distribution management, retail marketing, international marketing and new product development. IIM Calcutta. The area offers two core courses in marketing … IIM Raipur is an AACSB-accredited institute that believes in creating ethical leaders who can contribute towards building businesses while also understanding their role in building the nation. Start with A Free Demo Class. The sales and marketing function at any organization forms the back bone of … He Is An IIM Alumni. On completion of these core courses, the programme provides the option of choosing electives from a pool of specialized courses during the second year. The elective courses … © Copyright 2020 IIM Kashipur. View Prateek Kumar’s profile on LinkedIn, the world's largest professional community. IIM Bangalore offers Advanced Digital Marketing course which is a 2-day programme conducted on campus. This programme is divided into three modules. Statistics for Business - II. In medium and large firms, which usually offer numerous products and services nationally or even worldwide, market research, marketing strategy, sales, advertising, promotion, pricing, product development and public relations are central activities of the organisation. The marketing area offers courses that include core courses and courses in many specialized disciplines of marketing. His course has been voted as the best marketing … Faculties teaching the courses address a broad array of topics. For any firm, the major objective is to market and sell its products or services profitably. IIM Kashipur offers largediversity of elective courses in the area of marketing for students’ selection process. The Executive Programme in Sales & Marketing is a comprehensive course that integrates contemporary knowledge, skills, tools and techniques in Sales and Marketing functions. IIM boasts of world-class infrastructure and qualified faculties. 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